My good friends at Boston Web Design have a good article in their current e-newsletter on the importance of your "Thank You" pages after a donor or supporter has completed an online transaction on your website. Here's a summary of their recommendations:
- Provide your responders with additional content that may be of value to them.
- Encourage interaction with your visitors by asking them a question or to complete a brief online survey.
- Make your responders feel special with unique offers such as a special gift, a one-time offer, or a chance to enter a contest.
