As a nonprofit management consultant I'm frequently asked how the online medium can help nonprofits fundraise in economically challenging times. I've been pointing people to this good article by Vinay Bhagat, Founder and Chief Strategy Officer at Convio. Vinay is a prolific writer who writes about a wide range of online marketing and online fundraising topics. Here's Vinay's list:
- Ensure your Web site makes the right first impression.
- Collect email addresses for current donors.
- Optimize your Web site to convert visitors to email subscribers.
- Make every communication count.
- Inspire, provide value and be transparent to your donors about how funds are spent.
- Ask for money, regularly.
- Use multiple emails in a series to lift appeal response rates.
- Make fundraising appeals tangible and compelling.
- Empower volunteers to raise money.
- Encourage monthly giving.
