Welcome

Enter your email address:

Delivered by FeedBurner

Badges


  • View Michael Stein's profile on LinkedIn

    Member of

Licensing


  • This work is licensed under a Creative Commons License.
Blog powered by TypePad
Member since 05/2004

« MC Yogi: Obama '08 - Vote for Hope | Main | Internet strategy on the cheap »

Building your donor base on Facebook: The Nature Conservancy

Lilgreen1 My friend and online alter ego Michael Stein (yes, there is another!) offered a useful write-up way back in July 2008 about The Nature Conservancy's use of Facebook for fundraising.  Michael writes:

There's been a lot of excitement in the last year about social networking in general, and about Facebook in particular. And a lot of talk about the value of social networking for non-profits. But is there really a return on investment for non-profit participation on these sites? Here's a success story.  The Nature Conservancy (TNC) is a 501(c)3 organization that works in the U.S. and over 30 other countries to protect ecologically important lands and waters. Using tools readily available on Facebook, the organization has raised almost $48,000 in the first six months of their social-networking effort. They did this by creating a Cause and a Fan Page for the org, and by forming a relationship with an ecology oriented game on Facebook, (lil) Green Patch. Six months later the (lil) Green Patch application is one of the most popular on Facebook, with over 6 million users!

Read the full article

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341cdcf953ef010535ec2a29970b

Listed below are links to weblogs that reference Building your donor base on Facebook: The Nature Conservancy:

Comments

Thanks so much for your post, the tweet and the link, Michael! I've also met that "other" Michael Stein but have yet to catch up with you in person.

If you'd like to learn more about The Nature Conservancy's Facebook strategy, please see http://tinyurl.com/6eqbpy -- we think that this is an exciting new model by which nonprofits can raise support on Facebook and MySpace in a manner that doesn't take a lot of staff time and therefore offers high ROI.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Comments are moderated, and will not appear until the author has approved them.

Contact

  • Berkeley, California, USA mstein63 at gmail.com Phone: 510-883-9998

Most Recent Writing

What I'm Reading for Fun

Stats