PeacePrimary.org wins Convio Innovator Award for best online fundraising campaign
Congratulations are due to my colleagues at The Ploughshares Fund, who were honored this week with the Innovator Award from Convio as the best online fundraising campaign of the year for its Peace Primary project. I'm honored to have played a role as an Internet Strategist for the project.
The Web software company Convio that powers many nonprofit websites announced the winners of its second annual Innovator Awards, recognizing clients' creative use of Convio's online marketing, fundraising and advocacy solutions. The announcement was made at its annual Convio Client Summit held in Austin.
Twelve groups are sharing in an amazing $327,000 raised from thousands of voters in the first-ever Peace Primary. The Vermont-based TrueMajority garnered the most votes and came away with the grand prize of a $100,000 grant from Ploughshares Fund. Every other group experienced a fundraising boost at this critical time, and most came away with new members and new donors. The Peace Primary was a campaign to promote a "peace platform" for the election season, and to commemorate two major milestones at Ploughshares Fund – their 25th anniversary, and the fifty millionth dollar awarded to organizations and individuals around the world. Each vote cost $1, with a ten vote minimum and 1,000 vote maximum per group. Voters were encouraged to vote for as many groups as they can in order to generate a comprehensive peace platform that encompasses the most important issues, whether it’s the war in Iraq, nuclear weapons, Darfur or global conflict.
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